1) Jinsong responsibility is to construct our funny home with the beauty coming from nature.

2). Jinsong goal is to make himself become a classic global supplier of bamboo and wooden crafts.

3). Jinsong values

■ To be highly responsible for his work

“To be highly responsible for his work” means to each step of technology, market, manufacture, management etc, we will have our own understanding deeply and not surfacely , professionally and not “widely”. We should also have a team of talents with the spirit of loving his work. It is a kind of character and spirit which we should possess and not be separated from anytime. We should concentrate in doing our actual work with careful attitude. With the spirit in pursuit for excellence and perfection, highly responsibility, and attitude about concerning in work's detail and process, we will give our customer with the impressive imagine of product caused by Jinsong spirit..

•  To deal with concrete matters relating to work :

“To deal with concrete matters relating to work” means we will possess of careful, serious, precise, steady work attitude and style; To do every piece of work is in order to realize our goal, not to argue whether it is wrong or right; To do our work best with dedicated work spirit; to pay attention to detail and process, to stress on actual situation; to regard and find objective facts, on which by using of the evidence based and the work spirit of continually seeking in the truth we will improve our product quality more steadily than before.

•  To innovate:

“To innovate” is the source of Jinsong continuing to exceed and making progress. It is also the tendency of product. Innovating means we will get rid off the inflexible frame of thinking. Under the conditions of deeply understanding the technological process innovation comes from attending for detail and process, continuing to try do research. The goal of Jinsong innovation is not only to satisfy customer demands, but also try to surpass over the customer's expectation. In order to innovation, firstly we will bravely change something that is not suit for development, but it needs courage and wisdom. Secondly it needs plentiful thoughts with creating to appear during work. Finally innovation can permit to be failed, but not the second mistake with same. The deed of innovation exists any piece of work process. The continuous improvement belongs to innovation which is also fitted with the brave changes.

4). Quality policy: safety, no-contamination, elegance and fairy

5). Quality idea: the top rank quality and unlimited imagine.

The motivation of Jinsong people is seeking to perfective work decides to the quality of product so that they spend more attention doing some research on the key of improving quality. During the section of designing, under the preconditions of appreciating the product function and appearance, we will incorporate many factors, such as selecting materials, oil paint, security and no-contamination of accessory into one sample until the customer can be satisfied with them. In the phase of manufacture from checking the trait, size, appearance, dryness and humidity degree etc, of raw material with precise apparatus again and again, to appraising carefully the technique of ordering product and executing strictly in checking the quality with holding high responsibility, using the standard of management quality system ISO9001:2001 as a rule we will insure our product with the top-rank quality.

6). Sales goal: on the basis of China stretching to global market.

7).Sales idea: “getting trust with our sincerity, obtaining success with our excellence”

We will satisfy customers with our great faithfulness and zealousness. With analyzing present and past situation, predicting future demands, we will develop our sales business on the basis of appreciating customer request on bamboo and wooden gifts and crafts, keeping the design and technique to go ahead.

8). Human management goal: “managing talent, optimizing mechanism, constructing team”

The core of management is how to manage staff and workers. It is Jinsong important duty for culturing and training workers. With considering and esteeming the willing of workers, constructing and optimizing management human mechanism, promoting workers competing consciousness and work passion we will get the workers remain activate work spirit.